Asin signs on as brand ambassador for Sure

Sure,
a leading anti-perspirant has been launched in India by Hindustan
Unilever Limited, with Asin being signed as the brand ambassador for
the brand in India.
Talking about the brand, Asin states, "Sure promises 'No Sweat', which
is exactly what an anti-perspirant is supposed to do. I use Sure and am
happy with the results. I truly recommend consumers to include Sure in
their daily hygiene regime. Sure is absolutely safe to use and does not
have any side effects."
The Sure anti-perspirant range consists of three variants - Passion and
Free spirit for women and Sport Defense for Men. All these variants are
available as roll-ons and in aerosol cans. Sure is priced at a
reasonable amount of Rs 65 for 40 ml and Rs 40 for 25 ml packaging and
is available in all the retail outlets across country.
Srinandan Sundaram, Category Head - Deodorants, Hindustan Unilever
Limited says, "We constantly strive to offer world class products to
meet the ever evolving needs of our consumers. With the launch of Sure,
we further strengthen our association in the personal care category and
believe that this leading international anti-perspirant brand will
build a closer connect with our target audience."
With this, Asin now has one more brand endorsement deal in her kitty.