Radio personalities must do it all for themselves in brave new brokered world - St. Petersburg Times

Al Keck compares it to entering the Tampa Bay Buccaneers locker room
after a stinging loss: not something he wanted to do, but something he
had to do.For Keck, once the top sports anchor at two local TV
stations — WFTS-Ch. 28 (ABC Action News) and WTSP-Ch. 10 (10 News) —
that's saying something. When he walked into the Fox Jazz Café in Tampa a
few months ago, Keck wasn't reporting a story. He was selling
something.