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Category: General Tags: joel christopher masterlistbuilder | Posted by lizarose 1514 days ago

When you are capitalizing only on the benefit, there is really no uniqueness that can be derived fromit. For all you know, everybody in the field is probably lobbying customers loyalty for the samebenefit. The feature is often where we derived the uniqueness. So there is actually a spectrum. Youdon t just do benefits. If you want to give your copy verisimilitude of multitude, a richness andbelievability, you go up the spectrum.In business-to-business (based from tires example), the real benefit is that it will save gas and getpackages there on time. But on a fleet manager working for a guy who owns a company, the real benefit is my boss will be happy. I ll look good to the boss. And the cliché line is: quot;You ll be the hero ofyour company. quot; That s not a good way to say it but that s the benefit of the benefit.

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