Google has launched today a new feature for all advertisers. While their campaigns were, up to this point, either keyword based or placement based, the two possibilities can now be integrated in one unitary proceeding. By adding keywords to a placement-targeted campaign, more websites from a specified area will display the advertorial content, and not only the ones that were previously defined. Same thing goes the other way around for marketers. Those who target users from a precise region will ...

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