Last Friday afternoon, Google declared a great fresh and different interactive infographics named How Search Works. This is an excellent way for a newbie to study the basics on how exactly Google crawls, indexes, positions and shows their search results. But how is this effective for a Search engine optimization spam like yourself?
One of the more interesting aspects of Google’s recently released “How Search Works” interactive infographic were the live examples of spam that were recently removed. The features allows users to see live spam that was recently removed (once they clicked through the disclaimer that offensive material may be included.)
We all know analytics are important. As marketers, we spend a great deal of time in the data. We all, hopefully, consider ourselves part analyst in many ways. At the foundation of a good marketing team, there is an accessible analytics platform that is set up to provide actionable insights. We should always feel that the data is just a log in away.
Interflora, the major UK flower delivery service, is showing up again in Google’s search results — just 11 days after it was penalized. According to some tweets and posts on Google+, Chris Gilchrist was first to spot Interflora’s resurrection today.
Let me ask you two simple questions. Firstly, have you suffered from a Google penalty recently and if so, did you recover from it? If your answer is “no” to the above two questions, then this guide may be able to help you out. By completing the steps and listening to the advice in this guide, you will be able to take your first steps in gaining your websites value back, and ultimately getting it
Using anchor text may be the norm, but that doesn’t mean it’s the best practice. With Google starting to penalize for over-optimization (really??), it’s time for a new strategy to somehow… well, optimize your anchor text without over-optimizing.
For seasoned SEOs this is rather elementary information but should serve as a reminder of what should be a daily check for a site as they require so little time to assess and can be implemented rather quickly. In fact, you could tackle one of these items every day over your morning coffee and in a little more than a week create the opportunity for additional site traffic.
Link building is a hot topic right now. The reason? It’s causing major headaches for a lot of webmasters. In fact, many are questioning if they should continue with link building as part of their SEO marketing strategy.