Mark Fidelman, a Senior Sales Executive specializing in growing emerging technology companies, details Five Actions Companies Must Be Doing to Get Through Recession. His number 4 is Leverage Business and Social Networking for Lead Generation which include utilizing the likes of Twitter, LinkedIn and Wiki’s and provides a link to the Wiki at http://www.syndetech.com/index.php/wiki were IT Management professionals and vendors alike can build a knowledge base in a community format with links back to their own brand building brand awareness and authority.