
Before we dive in, some clarification is in order. FriendFeed does two fairly distinct things. First, it allows you to aggregate all of your online activity in one place. Once you do that, you can take your FriendFeed RSS feed, hand it out to all your contacts so they can more easily keep track of what you're up to, and never use the site for anything else. For the rest of the article, I'll call this feature your personal FriendFeed or personal feed.
However, FriendFeed also wants you to use its service to keep track of your friends. Yes, your friends could just pass their FriendFeed URLs to you and you could subscribe to those individually in your newsreader of choice, but the site allows you to find friends and subscribe to their FriendFeed within the webapp. Each time you subscribe to a friend in FriendFeed, their activity is added to the Friends tab on the site, all in one continuous stream of activity belonging to all of your friends.
FriendFeed makes setting up and adding services to your personal feed—the feed that you can hand over to friends or family that they can use to keep track of everything you do online—exceedingly simple. For the most part, pulling your activity from one webapp into your personal feed is simply a matter of providing FriendFeed with your username for the site you're adding. For those few webapps that don't work with a simple username, FriendFeed provides you with all the information you need to find the feed URL involved to bring that service into FriendFeed. (Google Reader, for example, requires you to fetch your private Shared Items URL).
FriendFeed features integration with your bookmarks, status, music, wishlists, and pretty much anything you could hope for (that currently adds up to 28 web services, though one can imagine they'll continue to expand support). All you have to do is go through and add all of your services one at a time, and when you're done you've got your own FriendFeed rolling out all of your online activity in one place. If for some reason you'd like to share something on your FriendFeed and it doesn't already have a home in one of your other web services, you can easily add anything to your personal FriendFeed by hitting the Share Something link at the top of the page, then add the text and/or link you want to share.
The real crux of FriendFeed isn't necessarily that you can use it to aggregate your own online web services (though that's arguably what's most attractive about it). FriendFeed wants you to follow your friends with their service, preferably from your FriendFeed homepage. Rather than passing around FriendFeed subscriptions in newsreaders, FriendFeed wants you to do all the subscribing inside their application. Once you subscribe to a friend with FriendFeed (they need to have set up an account like you did above), you can follow everything they're doing.
Like Twitter, FriendFeed publishes all of this activity in an endless stream with all of your friends' content interwoven in one seemingly endless river of bookmarks, blog posts, status updates, pics, and videos.
To help you stay clued in to how you spend your time online, but FriendFeed also offers a stats feature that keeps you abreast of how your content creation rounds out across services. It's arguably not all that useful, but it is fun, especially for stats-lovers.
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