Rumors that IAC will cut down some 100 jobs at Ask.com were not totally false, but completely exaggerated the number. Only 40 people were let go, making up for 8 percent of the search engineÂ’s work force. The shovel in the forehead that nobody saw coming, though, was the announcement that Ask.com will change its strategy and besides from trying to focus on "better answering search queries posed as questions," it will try to capitalize on its core audience, married women.

The Wall Street Journ...