After having monetized on its advertising programs for so long and taking the cash while only offering a platform and a few choices to advertisers, Google is now finally sharing with the world what only few have been able to test since January: demographic targeted ads. The feature was announced with little buzz, but the feedback the Google AdWords team received from those ‘on the inside’ made them decide it should be made available to everybody.

Demographic bidding helps advertisers target t...

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