Google announced the upcoming acquisition of one of the most conspicuous contextual advertising companies in Russia. Begun, a property of Rambler Media, will become part of Google's advertising business most probably starting with September. By that time, the American company will have to pay a total of $140 million in cash, the equivalent of the entire Begun.

The Russian company is extremely popular in this country, having more than 40,000 advertisers. The advertising services cover ov...

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