Google has announced that its search marketing business, Performics, is to be acquired by Publicis Groupe, a France-based company. Publicis Groupe is more of a multinational search advertising business, which has offices in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The Google technology could really be of use to Publicis Groupe, since it works to meet the requirements of 150 clients, all of which stand for approximately 200 worldwide known brands.

"The...

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