The rich man is Amazon.com founder Jeff Bezos, and he has indeed
started construction on a clock that he hopes will run for 10,000 years.
For Bezos, the founder of Amazon.com, the clock is not just the
ultimate prestige timepiece. It’s a symbol of the power of long-term
thinking. His hope is that building it will change the way humanity
thinks about time, encouraging our distant descendants to take a longer
view than we have.For starters, Bezos himself is taking a far, far longer view than most Fortune 500 CEOs.“Over the lifetime of this clock, the United States won’t exist,”
Bezos tells me. “Whole civilizations will rise and fall. New systems of
government will be invented. You can’t imagine the world — no one can —
that we’re trying to get this clock to pass through.”
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