Allegedly, comparative advertising is good for consumers, competition and free speech, or at least it is according to the Google Public Policy blog. Well, that was all a bunch of hooey for the legislators in Utah, who last year passed a law that prohibited search engines from allowing trademarks to be used as keywords for ads triggering and displaying.

All of the other states have nothing like it, so the uniqueness of this point of view must have had people feeling either really special or li...

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