Why Facebook's New Questions Tool Is Good for Brands & Businesses

Brands and businesses are looking for ways to leverage Facebook’s recently unveiled Questions tool in ways that differ from what they’re already doing on Q&A sites such as Quora, Yahoo Answers and LocalMind.

The feature, which Facebook rolled out to all users March 24, functions as a recommendation engine. It also presents a
major opportunity for businesses to conduct market research and
crowdsource in a far more elegant way than was previously possible,
according to Ben Grossman, communication strategist for marketing agency
Oxford Communications.